'Leafie' launches 108 Media

Toronto-based 108 Media is beginning within the Berlin market by acquiring British-language rights to Korean animated title "Leafie: A Hen To the Wild." Company will focus on worldwide sales and Canadian distribution of films, TV, gaming and mobile content. Funded by equity finance, 108 Media is headed by Abhishek Rastogi, former controlling director of Cinesavvy. "Leafie" follows an adventurous hen who escapes in the chicken farm, imaging of freedom. Pic, produced by Myung Films, totalled up 2.2 million admissions over the 2009 summer season and offered in 46 nations. 108 Media mentioned an British-lingo version will probably be released in U . s . States theaters later this year. "Our way of 108 Media can be a hybrid from the traditional sales model together with a transmedia company," Rastogi mentioned. "Rebranding 'Leafie' for Western audiences by getting an British-language version fits right because strategy. Our U . s . States theatrical release will showcase the stunning animation and heart-warming narrative in the film and let's explore options for mobile content, gaming, comicbooks and programs." The sale was talked about by Rastogi and Paul Yi, worldwide agent for Myung Films. Contact Dork McNary at dork.mcnary@variety.com